Touchpoint Education Marketing Technology
Expand your digital student base and stay on top of market trends. Marketers in the education industry now compete with institutions all over the world. What was once a mostly regional competitive landscape has been transformed by the digital connection which has made the world much smaller than before and education marketers must find ways to engage their digital-native prospects across devices and channels. This highly fragmented audience can be elusive, but the silver lining is that they are online—all of the time.The ultimate customer messaging software that empowers businesses of all sizes to drive sales, boost customer satisfaction, and streamline their communication channels in India.
Inspire applications and enrollment
Intelligently target your best prospects and advance them through multiple stages using scoring and routing.Inspire your customers to take the plunge with tailored courses and lessons. Onboard them with proactive tips, and encourage them to set up and track their learning goals at their own pace.
Solving Challenges for Education Marketers
Stay Competitive in the Market
- Grow keywords based on how students search
- Create optimal campaign structures
- Amplify word of mouth from advocates
- Respond to marketplace trends
Generate Qualified Leads
- Integrate with backend systems
- Reprocess data based on enrollment
- Optimize best-performing placements
Track & Improve all Touchpoints
- Measure impact on driving phone calls
- Analyze paid, earned & owned social media
- Re-engage prospective and current students
Smart Enquiry Widgets
Touchpoint’ smart enquiry capturing widgets ensure that you never miss out on a prospect even when you are on the move. These widgets can easily be embedded on almost any landing page that you have and come with real-time source tracking.
Reaching out the right way
Engage prospects at every stage of the admissions funnel through effective communication campaigns. Create strategic targeted campaigns based on their course preference, their engagement, and more. Reach out to your prospects across every channel: telephone, email, SMS, whatsapp, and more
Lead Nurture Calling
With the Touchpoint platform to make and manage calls, empower your counselors to connect with their leads seamlessly while on the move. Everything right from lead centralization to allocation is automated that empowers your teams to connect with your prospects as much as possible despite distances.The real-time insights and the quick information that’s available as soon as there’s an incoming call enables counselors to contextually conversate, add notes, or even mark a followup for a later day or date in a breath! It’s admissions on the move!
Automated Workflows & Nurturing
Supercharge your conversions with predefined automated lead nurturing workflows. Automating lead nurturing enables the systematic tracking of lead engagements with your content and site, and accurately pinpoints the prospect’s stage. That means you can drip feed appropriate content to the right leads, at the right time, and all without lifting a finger– leads are never forgotten and opportunities never missed.
Customized Dashboards
Your dashboards are the most efficient way for you to stay updated with the overview of the dimensions and metrics you care about most. So when we say it’s your dashboard, it truly stays yours with it’s customisation features! The purpose here is very clear as it enables you to keep track of your whole admission cycle in one go. It is the most efficient way to stay updated with the latest trends and numbers.
Identify the bottlenecks in learning
Understand how, where, when, and why customers are abandoning courses. Which step is stopping them from course completion? Which customer segment is experiencing friction and where?
Understand what keeps your learners hooked
Are your trial customers more active than subscribers? Are learners who don’t meet deadlines more likely to churn? Use Cohorts to group people who exhibit common characteristics on your app — and analyze their behavioural patterns over any time period.
Predict learner behavior
Maximize retention with targeted engagement. Our real-time, Predictive Segmentation engine continuously examines learner activity to help you discover upsell opportunities, churn risk, high-value subscribers, and more.
